After contacting me to update the look and feel of their site and create a more user-friendly UX experience, the company ended up completely redesigning its identity, which formed the basis of the new design.
Having started working on the concept of the site, I turned to the company with a proposal to jointly form a new identity. To do this, we discussed how the brand seeks to position itself in the digital space and what ideas it wants to broadcast. Then we analyzed the expectations of the target audience and compared them with the values of the company. From this, a new identity was born, which now had to be reflected in the visual component.
